A potentially more-appealing first lady.

I don't think anyone who followed the campaign can disagree with the thought that Teresa Heinz Kerry was a net negative to the Kerry campaign. Whether it's fair or not, she was viewed as quirky, too outspoken, and exotic. She also didn't help matters either with her "real job" remarks about Laura Bush as well. It's very doubtful THK went over well in the red states or the redder swing states.

Lisa Collis, on the other hand, Gov. Warner's wife, seems to be the ideal first lady in terms of her background. She was born in Pensacola, Florida, grew up in a Navy family, went to college in Texas, and has done some impressive charitable work. She comes off as quite appealing, and would be a net plus to a Warner campaign.